LATEST EPISODES
How to Get Better Google Ads Leads Without Increasing Your Budget
Your Google Ads budget might be perfectly fine. So why aren't your leads turning into customers? If your Google Ads campaigns are generating clicks, calls and form submissions but very few actual sales opportunities…
WATCH / LISTEN →
3 Reasons Why Your Paid Web Traffic Isn't Converting (and how to fix it)
You're paying for website traffic. People are clicking your ads. Your website is getting visitors. So why aren't those visitors turning into leads or customers? In this episode of Marketing in 4K, we're breaking down 3…
WATCH / LISTEN →
3 Things Small Marketing Teams Need to STOP Doing (And What to Do Instead)
Is your small marketing team constantly busy but struggling to deliver bigger results? In this episode of **Marketing in 4K**, we're breaking down **3 things small marketing teams need to STOP doing—and what to do…
WATCH / LISTEN →
What Is Performance Marketing? How It Works + How to Drive Revenue
What is performance marketing, and how does it actually work? In this episode of Marketing in 4K, we break down how performance marketing connects your marketing activity to measurable business results — from clicks…
WATCH / LISTEN →
If an AI Ad Works… Does It Matter Who Made It?
In this episode of Marketing in 4K, we debate what the rise of AI advertising really means for marketers and consumers. If an AI-generated ad looks just as good, communicates just as clearly, feels on-brand, and gets…
WATCH / LISTEN →
AI Is Changing Marketing Jobs: The Skills Marketers Need Now
AI is changing marketing jobs fast, but the biggest shift is not simply job loss. It is a change in what makes a marketer valuable. As AI makes marketing execution faster and easier, skills like judgment…
WATCH / LISTEN →
AI Visibility Scores Are Becoming a KPI... But Can You Trust Them?
AI visibility scores are becoming a new marketing KPI, but most businesses still don’t know what the number actually means or what to do with it.In this episode of Marketing in 4K, we break down what sits behind an AI…
WATCH / LISTEN →
AI Is Taking Over Google & Meta Ads: How Much Control Should Marketers Give Up?
AI is taking over more of the decisions inside Google Ads and Meta Ads, from bidding and targeting to creative optimization and campaign structure. The question for marketers isn’t whether automation is coming. It’s how…
WATCH / LISTEN →
What Good Marketing Leadership Looks Like
What does good marketing leadership actually look like—and what separates a strong marketing leader from someone who simply has the senior title? In this episode of Marketing in 4K, we break down the decisions…
WATCH / LISTEN →
Why Am I Spending Money and Getting No Leads?
If you’re spending money on marketing but the leads aren’t showing up, the answer usually isn’t as simple as “spend more” or “the ads don’t work.” In this episode of Marketing in 4K, we break down where lead generation…
WATCH / LISTEN →
How Much Should a Small Business Actually Spend on Marketing?
How much should a small business actually spend on marketing? Five percent of revenue? Ten percent? $5,000 a month? Whatever happens to be left after everything else gets paid? In this episode of Marketing in 4K, we…
WATCH / LISTEN →
AI Is Becoming The Buyer. Is Your Marketing Ready For Customers That Aren't Human?
AI isn’t just changing how marketers work. It’s starting to change who—or what—is making buying decisions. AI agents are increasingly able to research products, compare vendors, evaluate options, summarize information…
WATCH / LISTEN →
ChatGPT Ads Are Here! What You Need To Know and Should You Care?
ChatGPT advertising is becoming part of the conversation—and marketers are already asking whether it deserves a place in their strategy and budget. But before moving money into another new channel, businesses need to…
WATCH / LISTEN →
The Ad Agency You Hired Is Happy To Take Your Money Then Eat Your Last Cookie
Hiring an agency should make your marketing better not just make your invoices bigger. In this episode of Marketing in 4K, we talk about what happens when agencies become more focused on retainers, deliverables…
WATCH / LISTEN →
Ending the Sales and Marketing War: How to Create LifeCycle Stage Alignment
Sales and Marketing shouldn’t be fighting over leads, definitions, or who owns what. In this episode of Marketing in 4K, we break down how clearly defined lifecycle stages can align Sales and Marketing around the same…
WATCH / LISTEN →
What is AEO and Why it's Important
Search is changing. Your customers aren’t just Googling anymore—they’re asking AI for answers. In this episode of Marketing in 4K, we break down Answer Engine Optimization (AEO), how it differs from traditional SEO…
WATCH / LISTEN →
Make Your Marketing Team Feel 10x Bigger: What You Should and Shouldn’t Automate
What should your marketing team automate—and what should stay human? In this episode of Marketing in 4K, we break down how lean marketing teams can operate with the output of much larger teams by using automation in the…
WATCH / LISTEN →