FREE EXECUTIVE DASHBOARD GUIDE

THE CEO-READY MARKETING PLAYBOOK

How to build an executive marketing dashboard your CEO can understand, trust, and actually use.

What you'll get inside

1. 01
   The executive viewThe 8–10 metrics that belong, plus a one-page sample CEO dashboard.
2. 02
   Metric hierarchyWhat belongs at the CEO, CMO and Demand Gen levels.
3. 03
   Pipeline accountabilityCreated and converted pipeline, velocity, win rate, CAC and revenue contribution.
4. 04
   Growth efficiencyRetention, expansion and the efficiency metrics executives need.
5. 05
   Right metric, right audienceWhere MQLs, CTR, impressions, CPL, traffic and engagement actually belong.
6. 06
   Final dashboard auditA CEO-ready scorecard plus KEEP / MOVE DOWN / KILL evaluation.